According to statistics provided by ValueLink, a service of First Data Corporation, an industry leader in gift and spending card programs, consumer awareness of gift cards more than doubled since 2002.

It is also estimated that more than six out of 10 adults over the age of 18 reported purchasing and/or receiving a gift card that same year. The impact this has on the market is amazing!

This new way of shopping affects a company’s ability to market potential clients in a way that has never been easier. Gift cards and certificates are now passed out as gifts, on-the-job rewards and as program incentives.

“The industry’s continued growth is being fueled by the creative and diverse uses of gift and spending cards, which in turn is creating a very strong consumer product cycle,” said Kevin Harte, senior vice president and general manager of ValueLink.

Value Link also reports that the purchasers and receivers rate their overall satisfaction with gift cards as 9 on a scale of 1-10, with 10 being “extremely satisfied” and 1 being “not at all satisfied.”

And, as the popularity and ease of use of gift cards and certificates increases, the benefits to your business are limitless. There has never been a better time to harness the power of gift cards and certificates than now!

And now, with Jaffe Lead Systems' Gift Card & Certificate Exchange Program, the results are bound to be long lasting!